Are you tired of manually searching for LinkedIn profiles or paying expensive data providers for often outdated information? If you spend countless hours trying to find accurate LinkedIn URLs for your prospects or candidates, this automation will change your workflow forever. Just give this workflow the information you have about a contact, and it will automatically augment it with a LinkedIn profile.

In this guide, you'll learn how to automate LinkedIn profile discovery using Airtop's integration with Make. By the end of this post, you'll have a fully automated workflow that saves you hours of manual searching while providing accurate, validated LinkedIn URLs.

What You'll Need

• A free Airtop API Key

• A Make account

• A Google Workspace account. If you have a Gmail account, you’re all set.

• Estimated setup time: 10 minutes

Understanding the Process

This automation leverages the power of intelligent search algorithms combined with LinkedIn validation to ensure accuracy. Here's how it works:

The workflow we'll be using today:

• Takes your input data (name, company, etc.) and constructs intelligent search queries

• Utilizes Google search to identify potential LinkedIn profile URLs

• Validates the discovered URLs directly against LinkedIn to ensure accuracy

• Returns confirmed, accurate LinkedIn profile URLs

Setting Up Your Automation

Getting started with this automation is straightforward:

• Access the automation:

  • Click here to access the template

• Prepare Your Google Sheet

  • Create a new Google Sheet with columns for input data (name, company, domain, etc.)

  • Add columns for the output LinkedIn URL and validation status

• Configure the Automation

  • Import the Make scenario.

  • Connect your Google Workspace account to Make.

  • Add your Airtop API credentials.

  • Configure your LinkedIn profile ID for validation.

• Run Your First Test

  • Add a few test entries to your Google Sheet

  • Run the scenario

  • Check the results in your output columns

Customization Options

While the default setup uses Google Sheets, this automation is highly flexible:

• Webhook Integration: Perfect for integrating with tools like Clay, Instantly, or your custom applications

• Alternatives: Replace Google Sheets with Airtable, Notion, or any other tools you already use for more robust database capabilities

• Standalone Operation: Run as an independent scenario, taking parameters directly

• Custom Output Formatting: Modify the output structure to match your existing systems

• Batch Processing: Configure for bulk processing of multiple profiles

Real-World Applications

This automation has the potential to transform how we organizations handle profile enrichment, for example:

Recruiting Firm Success Story

With this automation, a recruiting firm could save hundreds of dollars a month in data enrichment fees, achieve better accuracy, and eliminate subscription costs. They would also be able to process thousands of profiles weekly with near-perfect accuracy.

Sales Team Integration

A B2B sales team could integrate this automation with their CRM, automatically enriching new leads with validated LinkedIn profiles and saving their SDRs hours per week on manual research.

Best Practices

To maximize the accuracy of your results:

• Always include company information (domain or company name) with your search queries

• Use full names rather than nicknames or initials when possible

• Consider including location data for more accurate results with common names

• Implement rate limiting to respect LinkedIn's usage guidelines

• Keep your input data clean and standardized for best results

What's Next?

Now that you've automated LinkedIn profile discovery, consider exploring related automations:

• Automated lead scoring based on LinkedIn profile data

• Email finder automation using validated LinkedIn profiles

• Integration with your CRM for automated contact enrichment

Visit our integration page to learn more and start building your Airtop workflows with Make today. Have questions or need support? Our team is here to help.

Happy automating!