It can be challenging to spend too much time on tasks like compiling lists of potential investors, industry influencers, or key decision-makers. Verifying contact details often requires significant effort, whether building an outreach list, tracking thought leaders, or researching potential customers.

This guide will show you how to automate list building using Airtop's integration with Make. By the end of this post, you’ll have a streamlined workflow that can reduce your research time by up to 90% while improving the accuracy of your target lists.

What You'll Need

• A free Airtop API Key

• A Make account

• Target audience parameters (persona and which network)

  • I.e. AI Influencers on LinkedIn

Understanding the Process

This automation leverages Airtop's advanced data processing capabilities powered by AI to scan multiple unstructured sources and compile accurate, targeted lists based on your specific requirements. The magic lies in its ability to understand context and verify information across different platforms.

The workflow we'll be using today

• Handles multi-source data collection and consolidation

• Manages automatic verification of social profiles and domains

• Automates the filtering and ranking of results based on relevance

Setting Up Your Automation

We've created a ready-to-use template for this automation. Here's how to get started:

1. Access the automation:

• Open the template Airtop List Building Automation

• Click "Start Guided Setup"

2. Configure your variables:

   • Enter your search criteria

     • Who: Your target audience (e.g., "Angel investors in Europe," "Top AI influencers")

     • Where: The platform or domain to focus on (e.g., "LinkedIn," "TikTok")

3. Configure your Airtop API Key

Customization Options

While our template works out of the box, you might want to customize it for your specific needs:

• Add custom filtering criteria for more targeted results

• Implement automatic data enrichment from additional sources

• Set up automatic exports to your preferred CRM or database

Real-World Applications

Here's how businesses can use this automation:

A VC firm could use this automation to build a comprehensive EU angel investors database. What previously required their analysts to work 15 hours per week now runs automatically in the background, providing fresh leads daily.

A PR agency could automate its influencer discovery process across multiple platforms, reducing its research time from 10 hours to 30 minutes per client while increasing the relevance of its outreach lists.

Best Practices

To get the most out of this automation:

• Start with specific, well-defined parameters to ensure relevant results

• Regularly update your parameters to keep your lists fresh and relevant

• Combine multiple runs with different parameters for comprehensive coverage

What's Next?

Now that you've automated your list building, you might be interested in:

• Setting up automated outreach sequences

• Creating dynamic lead scoring systems

• Implementing automatic list updating and maintenance

We can't wait to see what you automate. Visit our integration page to learn more and start building your Airtop workflows with Make today. Have questions or need support? Our team is here to help.

Happy automating!