Feb 10, 2025
Let’s face it: you spend too much time on X and don’t get enough value from it. Are you trying to find relevant posts, conversations, or potential customers? What if you could automate this process and have the most valuable content delivered directly to your Slack? In this guide, you'll learn how to automate X monitoring using Airtop's integration with Make. By the end of this post, you'll have a fully automated workflow that saves you hours of manual scrolling and keeps you informed with minimal effort.
What You’ll Need
An Airtop Profile Name (authenticated on X)
Slack (to receive notifications)
A Make account
Understanding the Process
This automation workflow scans X for posts based on your areas of interest, such as keywords, hashtags, or specific accounts. It identifies valuable content in that area of interest, including buying signals, potential customers, and conversations relevant to your business. The most relevant posts are then sent directly to your Slack channel, saving you time and ensuring you never miss an important conversation.
What the Workflow Does:
Scans X for relevant posts based on your interests.
Identifies buying signals—people talking about problems your product or service solves.
Finds potential customers and startup investment opportunities.
Sends curated posts directly to Slack, eliminating the need for manual scrolling.
Setting Up Your Automation
We've created a ready-to-use template for this automation. Here's how to get started:
Open the template
Configure Your Settings
Connect your Airtop API Key.
Create an Airtop Profile on X.
Set up your Slack channel to receive notifications.
Define your search criteria (keywords, hashtags, or accounts to monitor).
Customization Options
While our blueprint works out of the box, you can customize it for your needs. Here are some common adjustments:
Send to Email: Instead of Slack, you can configure the workflow to send relevant posts directly to your email.
Deduplication: Avoid receiving duplicate posts by enabling deduplication in the workflow.
Filter by Engagement: Customize the workflow to only send posts with a certain number of likes, retweets, or replies.
Customize the Prompt: Change the AI prompt to suit your specific needs and also format how the message is sent to you.
Real-World Applications
Here's how businesses can use this automation:
Finding Buying Signals: A SaaS company could use this automation to monitor X for people discussing problems their software solves. They then reach out with personalized solutions, converting conversations into customers.
Growing Influence on X: A marketing agency can use the workflow to identify trending topics and join relevant conversations, increasing their visibility and engagement on the platform.
Finding Startup Investment Opportunities: A venture capital firm could automate X monitoring to discover startups discussing funding rounds, allowing them to identify potential investment opportunities early.
Best Practices
To get the most out of this automation:
Refine Your Keywords: Regularly update your search criteria to capture the most relevant content.
Engage Promptly: When you receive a notification about a potential customer or buying signal, respond quickly to maximize your chances of conversion.
Monitor Performance: Use Make's analytics to track the effectiveness of your automation and make adjustments as needed.
What's Next?
Now that you've automated X monitoring, you might be interested in:
Automating Responses: Set up an automated response system to engage with relevant posts directly from Slack.
Expanding to Other Platforms: Use similar workflows to monitor LinkedIn, Reddit, or other social media platforms.
Integrating with CRM: Automatically add potential leads from X to your CRM for follow-up.
We can't wait to see what you automate! Visit our integration page to learn more and start building your Airtop workflows with Make today. Have questions or need support? Our team is here to help.
Happy automating!
