Manually sifting through product reviews to find the insights you care about is time-consuming and inefficient. Whether you're a shopper, a product researcher, or a business owner, reading hundreds of reviews across dozens of sites takes too long. Aggregating and summarizing those insights takes even longer. Airtop is here to help.

How to aggregate and summarize product reviews?

With Airtop and Make, you can automate the process of gathering and summarizing product reviews, focusing on the aspects that matter most to you, such as price, user experience, or any standout features.

Using this Airtop automation, you’ll have a workflow that collects real customer reviews from any site across the web, interprets them in real-time, and generates a concise AI-powered summary highlighting key pros and cons, allowing you to make better decisions, faster.

What You’ll Need

To get started, you’ll need:

• A free Airtop API Key

• A Make account

• A Google Drive Account to store review summaries

• An OpenAI Account for AI-powered summaries

Understanding the Process

The following process ensures you get clear, data-driven insights without manually reading countless reviews. For that, you will: 

1. Enter product details – Specify the category, product names, and key features you want to analyze (e.g., "iPhone 15 Pro vs. Pixel 8 Pro, AI features, price").

2. Collect real user reviews – The automation scrapes customer feedback from the web.

3. Generate AI-powered summaries – ChatGPT processes the data to extract each product's most relevant pros and cons.

With just a few clicks, you’ll have a side-by-side breakdown of products based on honest user feedback, eliminating the need for endless scrolling through reviews.

Setting Up Your Automation

We’ve made it simple to get started:

• Import the Template – Access our pre-built Make automation.

• Choose "Start Guided Setup"

  • Configure your variables and your connections.

• Run the Automation – Let Airtop and Make handle the heavy lifting.

Customization Options

Want more control? You can:

• Refine search results by specifying a product category like "smartphones" or "headphones."

• Customize highlights – Specify which features matter most (e.g., "battery life, performance, display").

• Expand insights – Pull more reviews or adjust the level of AI summarization.

• Modify the prompt –  To suit your exact needs.

Real-World Example: iPhone 16 Pro vs. Pixel 9 Pro

Imagine you’re debating between two flagship smartphones and want to compare AI features, price, and user experience.

With this automation, you’ll get:

• A Google Docs with an analysis of the best product based on several reviews.

• A ChatGPT-powered summary breaking down the pros and cons of each device.

• A data-driven way to make your decision in minutes.

Best Practices

• Enter specific product categories (e.g., "wireless earbuds" instead of just "tech").

• Use commas to separate multiple product names (e.g., "Meta Quest 3, Meta Quest 2").

• List highlights clearly (e.g., "comfort, durability, price").

What’s Next?

Now that you've automated your product review research, you might be interested in:

• Compare multiple categories simultaneously between different product types, like "smartwatches vs. fitness trackers."

• Analyze sentiment trend changes over time for a specific product.

• Summarize customer service feedback to gather and analyze reviews on a company's customer support experience.

We can't wait to see what you automate. Visit our integration page to learn more and start building your Airtop workflows with Make today. Have questions or need support? Our team is here to help.

Happy automating!